...with the result of my “cold” market research system: I got 5 responses out of the 30 people I contacted.
That’s almost a 17% response rate.
I have no idea what a “good” response rate is for cold calling. But 17%? Not bad for a first try.
Not to mention it was for a group of people that had no idea who I am. I’d never contacted them before. And I had to go through “gatekeepers” to get their attention.
Why did this work so well? How did I know my actions, the steps I took, would get me the responses I needed?