On day 1 we talked about:
- Why chiropractic businesses need consistent leads and clients
- Methods of advertising are more important than the media
- Real life example
of using direct response
On day 2 we covered:
- Results of my real life example
- “Grandfather’s” of direct response advertising
And for day 3, I promised to lay out the principles of direct response.
So here they are. You might recognize them from my cold “calling” example in my previous post..