How does this apply to growing a chiropractic business, and specifically, advertising? Let’s work backwards and find out.
What Result do chiropractic business owners want?
If you’re a business owner, you want a business that creates freedom and impact.
Through longevity. How do you get longevity?
Cash flow. Make more cash IN than OUT, year after year. This gives you freedom to create a business that delivers maximum impact.
For-profit business owners don't deny the benefit of more cash. Cash is amazing -- and necessary -- because it allows your business to grow (without you, if you want) so you: